Every subscription price hike, cut, and plan change as we record it. The Wayback Machine for pricing.https://pricearchive.pages.dev/https://pricearchive.pages.dev/pricing/youtube-premium/https://pricearchive.pages.dev/pricing/youtube-premium/Announced April 2026: Family to $26.99, Lite to $8.99, Music to $11.99Mon, 01 Jun 2026 12:00:00 GMThttps://pricearchive.pages.dev/pricing/netflix/https://pricearchive.pages.dev/pricing/netflix/Ads tier to $8.99, Premium to $26.99; content budget cited at $20BThu, 26 Mar 2026 12:00:00 GMThttps://pricearchive.pages.dev/pricing/spotify/https://pricearchive.pages.dev/pricing/spotify/Third hike in three years; Duo to $18.99, Family to $21.99, Student to $6.99Sun, 01 Feb 2026 12:00:00 GMThttps://pricearchive.pages.dev/pricing/disney-plus/https://pricearchive.pages.dev/pricing/disney-plus/Fourth October hike in a row; ad tier to $11.99Tue, 21 Oct 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/hbo-max/https://pricearchive.pages.dev/pricing/hbo-max/+$1.50; ads tier to $10.99, Premium to $22.99Tue, 21 Oct 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/hulu/https://pricearchive.pages.dev/pricing/hulu/+$2; ad-free tier spared this roundTue, 21 Oct 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/xbox-game-pass/https://pricearchive.pages.dev/pricing/xbox-game-pass/+50% — tiers rebranded Essential/Premium/Ultimate; widespread backlash and cancellation surgeWed, 01 Oct 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/apple-tv-plus/https://pricearchive.pages.dev/pricing/apple-tv-plus/+30%; annual plan and Apple One prices heldThu, 21 Aug 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/peacock/https://pricearchive.pages.dev/pricing/peacock/+$3; Premium Plus to $16.99; new $7.99 Select tier debutsWed, 23 Jul 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/perplexity/https://pricearchive.pages.dev/pricing/perplexity/Max tier at $200/mo joins the industry's 10x-tier waveWed, 02 Jul 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/adobe-creative-cloud/https://pricearchive.pages.dev/pricing/adobe-creative-cloud/All Apps becomes 'Creative Cloud Pro' at $69.99 with AI credits; cheaper 'Standard' tier without full AI arrives for existing users onlyTue, 17 Jun 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/cursor/https://pricearchive.pages.dev/pricing/cursor/Ultra debuts at $200/mo; Pro moves to rate-limit model — refunds issued after backlashMon, 16 Jun 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/google-one/https://pricearchive.pages.dev/pricing/google-one/$249.99/mo AI Ultra tier announced at I/O — Google's priciest consumer subscription everTue, 20 May 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/notion/https://pricearchive.pages.dev/pricing/notion/AI add-on retired; full AI bundled into a pricier Business tierTue, 13 May 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/claude/https://pricearchive.pages.dev/pricing/claude/Max tier debuts at $100/mo, with a $200 20x optionWed, 09 Apr 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/github-copilot/https://pricearchive.pages.dev/pricing/github-copilot/Premium tier with higher-tier model requestsFri, 04 Apr 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/figma/https://pricearchive.pages.dev/pricing/figma/Seat-model restructure at Config announcement: full seats +33%, new Dev/Collab/View seat typesTue, 11 Mar 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/youtube-premium/https://pricearchive.pages.dev/pricing/youtube-premium/Cheaper ad-lite tier launches in the USSat, 01 Mar 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/netflix/https://pricearchive.pages.dev/pricing/netflix/All plans rise: ads tier to $7.99, Premium to $24.99Tue, 21 Jan 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/microsoft-365/https://pricearchive.pages.dev/pricing/microsoft-365/First consumer hike ever: +43%, Copilot AI bundled; Family $9.99 → $12.99Thu, 16 Jan 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/youtube-tv/https://pricearchive.pages.dev/pricing/youtube-tv/+$10 — content-cost justification againMon, 13 Jan 2025 12:00:00 GMThttps://pricearchive.pages.dev/pricing/github-copilot/https://pricearchive.pages.dev/pricing/github-copilot/Free tier with monthly completion limitsWed, 18 Dec 2024 12:00:00 GMThttps://pricearchive.pages.dev/pricing/chatgpt/https://pricearchive.pages.dev/pricing/chatgpt/Pro tier debuts at 10x the Plus priceThu, 05 Dec 2024 12:00:00 GMThttps://pricearchive.pages.dev/pricing/disney-plus/https://pricearchive.pages.dev/pricing/disney-plus/Ad tier rises to $9.99Thu, 17 Oct 2024 12:00:00 GMThttps://pricearchive.pages.dev/pricing/hulu/https://pricearchive.pages.dev/pricing/hulu/+25%; ad-free to $18.99Thu, 17 Oct 2024 12:00:00 GMThttps://pricearchive.pages.dev/pricing/paramount-plus/https://pricearchive.pages.dev/pricing/paramount-plus/Essential jumps $5.99 → $7.99 (+33%)Tue, 20 Aug 2024 12:00:00 GMThttps://pricearchive.pages.dev/pricing/canva/https://pricearchive.pages.dev/pricing/canva/Teams flat-fee ($14.99 for up to 5 users) replaced by $10/user, 3-seat minimum — up to 300% effective hike, blamed on AI featuresThu, 01 Aug 2024 12:00:00 GMThttps://pricearchive.pages.dev/pricing/peacock/https://pricearchive.pages.dev/pricing/peacock/+33% ahead of Paris Olympics; Premium Plus to $13.99Thu, 18 Jul 2024 12:00:00 GMThttps://pricearchive.pages.dev/pricing/xbox-game-pass/https://pricearchive.pages.dev/pricing/xbox-game-pass/+18%; 'Standard' tier introduced without day-one gamesWed, 10 Jul 2024 12:00:00 GMThttps://pricearchive.pages.dev/pricing/spotify/https://pricearchive.pages.dev/pricing/spotify/Announced June 2024; Duo to $16.99, Family to $19.99Mon, 01 Jul 2024 12:00:00 GMThttps://pricearchive.pages.dev/pricing/hbo-max/https://pricearchive.pages.dev/pricing/hbo-max/Premium rises to $20.99Tue, 04 Jun 2024 12:00:00 GMThttps://pricearchive.pages.dev/pricing/google-one/https://pricearchive.pages.dev/pricing/google-one/Gemini Advanced bundle debuts at $19.99 with 2TBThu, 08 Feb 2024 12:00:00 GMThttps://pricearchive.pages.dev/pricing/amazon-prime/https://pricearchive.pages.dev/pricing/amazon-prime/Ads become the Video default; ad-free now costs $2.99/mo extra — a stealth hikeMon, 29 Jan 2024 12:00:00 GMThttps://pricearchive.pages.dev/pricing/evernote/https://pricearchive.pages.dev/pricing/evernote/Free plan cut to 50 notes / 1 notebook — a price hike by other meansMon, 04 Dec 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/adobe-creative-cloud/https://pricearchive.pages.dev/pricing/adobe-creative-cloud/+$5, tied to Firefly generative AI rolloutWed, 01 Nov 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/apple-tv-plus/https://pricearchive.pages.dev/pricing/apple-tv-plus/+43% — doubles the launch price in four yearsWed, 25 Oct 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/netflix/https://pricearchive.pages.dev/pricing/netflix/Premium +$3; retired Basic plan rises to $11.99Wed, 18 Oct 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/disney-plus/https://pricearchive.pages.dev/pricing/disney-plus/+$3 (27%); ad tier unchangedThu, 12 Oct 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/hulu/https://pricearchive.pages.dev/pricing/hulu/Ad tier held; ad-free jumps $3 to $17.99Thu, 12 Oct 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/icloud/https://pricearchive.pages.dev/pricing/icloud/Two jumbo tiers added at $29.99 and $59.99Mon, 18 Sep 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/claude/https://pricearchive.pages.dev/pricing/claude/Pro launches at $20 — priced head-to-head with ChatGPT PlusThu, 07 Sep 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/playstation-plus/https://pricearchive.pages.dev/pricing/playstation-plus/All 12-month plans +33-35% simultaneouslyWed, 06 Sep 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/twitch-turbo/https://pricearchive.pages.dev/pricing/twitch-turbo/First hike ever: +33% amid heavier ad loadFri, 04 Aug 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/spotify/https://pricearchive.pages.dev/pricing/spotify/First-ever US price increase after 12 years at $9.99Mon, 24 Jul 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/peacock/https://pricearchive.pages.dev/pricing/peacock/First-ever hike; Premium Plus $9.99 → $11.99Thu, 20 Jul 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/youtube-premium/https://pricearchive.pages.dev/pricing/youtube-premium/First hike in five years; Family to $22.99Thu, 20 Jul 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/xbox-game-pass/https://pricearchive.pages.dev/pricing/xbox-game-pass/First Ultimate hike; console tier $9.99 → $10.99Thu, 06 Jul 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/evernote/https://pricearchive.pages.dev/pricing/evernote/+87% months after Bending Spoons acquisitionThu, 29 Jun 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/paramount-plus/https://pricearchive.pages.dev/pricing/paramount-plus/Showtime folded in; Essential $4.99 → $5.99Tue, 27 Jun 2023 12:00:00 GMThttps://pricearchive.pages.dev/pricing/midjourney/https://pricearchive.pages.dev/pricing/midjourney/Mega tier added for power usersThu, 22 Jun 2023 12:00:00 GMT