Music · pricing dossier

Audible

Every price change since Jan 2011 — dated, sourced, archived.

$14.95 launch price · Jan 2011
$14.95 today · Premium Plus
0% total change since launch
0 price increases — never
Premium Plus $14.95/mo today
$5 $10 $15 2012201620202024

The pricing story

Audible's Premium Plus has cost $14.95 a month for well over a decade — one of the longest price freezes in all of subscriptions. Amazon's lever is value-shaping, not price: the 2020 'Plus Catalog' split created a cheaper $7.95 listening-only tier while keeping the credit model (one audiobook a month) unchanged at the flagship. The credit system itself is the quiet pricing mechanism — as audiobook retail prices rose, one credit for $14.95 became a better deal, propping up perceived value without touching the fee. When a company owns the market, freezing the price is the strategy.

Every change on record

2 entries
  1. Aug 24, 2020 Audible Plus $7.95 New plan

    Plus catalog tier launches at $7.95

    source: Audible page (archived) ↗
  2. Jan 1, 2011 Premium Plus $14.95 Launch

    Gold monthly settles at $14.95

    source: Audible page (archived) ↗

Current plans (2026)

PlanPriceNotes
Audible Plus $7.95/mo Catalog listening only
Premium Plus $14.95/mo 1 credit/mo + catalog

US list prices. Check the official pricing page for regional pricing and promos.

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Frequently asked questions

Has Audible ever raised its prices?

No. Audible's Premium Plus plan has never had a price increase — it has cost $14.95 since Jan 2011.

How much does Audible cost in 2026?

Audible Plus costs $7.95/mo; Premium Plus costs $14.95/mo.

What did Audible cost when it launched?

The Premium Plus plan launched at $14.95/mo in Jan 2011.

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