AI · pricing dossier

Claude

Every price change since Sep 2023 — dated, sourced, archived.

$20 launch price · Sep 2023
$20 today · Claude Pro
0% total change since launch
0 price increases — never
Claude Pro $20/mo today
$10 $20 202420252026

The pricing story

Anthropic's Claude Pro launched in September 2023 at $20/month, deliberately matching ChatGPT Plus dollar-for-dollar, and hasn't moved since. Like OpenAI, Anthropic grew upward rather than raising the base price: the Max plan arrived in April 2025 at $100/month, with a $200 tier at 20x Pro usage for power users running Claude Code all day. The $20 tier has quietly gained more than it charges for — Claude Code terminal access, larger context, and each new model generation land at the same price. The AI assistant market's base price has been frozen at $20 for three years; Claude is a big reason why.

Every change on record

2 entries
  1. Apr 9, 2025 Claude Max $100 New plan

    Max tier debuts at $100/mo, with a $200 20x option

    source: Anthropic pricing (archived) ↗
  2. Sep 7, 2023 Claude Pro $20 Launch

    Pro launches at $20 — priced head-to-head with ChatGPT Plus

    source: Anthropic announcement ↗

Current plans (2026)

PlanPriceNotes
Free Free Limited usage
Claude Pro $20/mo 5x free usage, Claude Code
Claude Max 5x $100/mo 5x Pro usage
Claude Max 20x $200/mo 20x Pro usage

US list prices. Check the official pricing page for regional pricing and promos.

Switch & save

Frequently asked questions

Has Claude ever raised its prices?

No. Claude's Claude Pro plan has never had a price increase — it has cost $20 since Sep 2023.

How much does Claude cost in 2026?

Claude Pro costs $20/mo; Claude Max 5x costs $100/mo; Claude Max 20x costs $200/mo.

What did Claude cost when it launched?

The Claude Pro plan launched at $20/mo in Sep 2023.

More ai dossiers