Live TV · pricing dossier
YouTube TV
Every price change since Apr 2017 — dated, sourced, archived.
The pricing story
YouTube TV is the starkest before/after in streaming: it launched in 2017 at $35/month as the cheap cable-killer, and now costs $82.99 — a 137% increase in eight years. Every hike has been blamed on content and sports-rights costs (the 2025-era NFL Sunday Ticket deal looms over everything), and every hike has been large: $5 here, $8 there, $10 in 2025. At $83 plus add-ons, YouTube TV now costs more than many of the cable bundles it was built to replace, which is the entire genre's story in one product.
Every change on record
6 entries- Jan 13, 2025 Base plan $72.99 $82.99 ▲ +14%
+$10 — content-cost justification again
source: YouTube TV page (archived) ↗ - Mar 16, 2023 Base plan $64.99 $72.99 ▲ +12%
+$8, announced alongside NFL Sunday Ticket launch
source: YouTube TV page (archived) ↗ - Jun 30, 2020 Base plan $49.99 $64.99 ▲ +30%
ViacomCBS channels added, +30% — the most controversial hike
source: YouTube TV page (archived) ↗ - Apr 10, 2019 Base plan $40 $49.99 ▲ +25%
Discovery channels added, +25%
source: YouTube TV page (archived) ↗ - Mar 13, 2018 Base plan $35 $40 ▲ +14%
Turner networks added, +$5
source: YouTube TV page (archived) ↗
Current plans (2026)
| Plan | Price | Notes |
|---|---|---|
| Base plan | $82.99/mo | 100+ channels, unlimited DVR |
| Spanish plan | $34.99/mo | Spanish-language channels |
US list prices. Check the official pricing page for regional pricing and promos.
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Frequently asked questions
Has YouTube TV ever raised its prices?
Yes — YouTube TV has raised prices 5 times. The most recent increase was on Jan 13, 2025, when Base plan went from $72.99 to $82.99.
How much does YouTube TV cost in 2026?
Base plan costs $82.99/mo; Spanish plan costs $34.99/mo.
What did YouTube TV cost when it launched?
The Base plan plan launched at $35/mo in Apr 2017. Today it costs $82.99 — a 137% increase.
When was the last YouTube TV price increase?
Jan 13, 2025. +$10 — content-cost justification again