AI · pricing dossier
Perplexity
Every price change since Mar 2023 — dated, sourced, archived.
The pricing story
Perplexity anchored at the industry-standard $20/month for Pro in 2023 and has held it, expanding upward instead with the $200/month Max tier in July 2025 — the same 10x ladder as OpenAI, Anthropic, and Cursor. The wildcard in Perplexity's pricing story is distribution: aggressive free-year giveaways through carriers, PayPal, and device makers mean a large share of 'subscribers' have never paid the sticker price. That is a pricing strategy too — flood the market with free Pro, build the habit, and convert at renewal. Whether those conversions stick at $20 is the number to watch.
Every change on record
2 entries- Jul 2, 2025 Max $200 New plan
Max tier at $200/mo joins the industry's 10x-tier wave
source: Perplexity page (archived) ↗ - Mar 29, 2023 Pro $20 Launch
Pro (initially 'Copilot') launches at $20/mo
source: Perplexity page (archived) ↗
Current plans (2026)
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Limited Pro searches |
| Pro | $20/mo | $200/yr annual |
| Max | $200/mo | Frontier models, priority |
US list prices. Check the official pricing page for regional pricing and promos.
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Frequently asked questions
Has Perplexity ever raised its prices?
No. Perplexity's Pro plan has never had a price increase — it has cost $20 since Mar 2023.
How much does Perplexity cost in 2026?
Pro costs $20/mo; Max costs $200/mo.
What did Perplexity cost when it launched?
The Pro plan launched at $20/mo in Mar 2023.