Streaming · pricing dossier
Disney+
Every price change since Nov 2019 — dated, sourced, archived.
The pricing story
No major streamer has raised prices faster than Disney+. The ad-free plan launched at $6.99 in November 2019 and costs $18.99 as of October 2025 — a 171% increase in six years, with hikes landing like clockwork every October since 2022. Disney's strategy is explicit: use aggressive flagship pricing to push subscribers toward the ad-supported tier (itself up from $7.99 to $11.99) and into Hulu/ESPN bundles, where churn is lower. If the annual-October pattern holds, expect the next adjustment announcement around September 2026.
Every change on record
6 entries- Oct 21, 2025 Premium (ad-free) $15.99 $18.99 ▲ +19%
Fourth October hike in a row; ad tier to $11.99
source: Variety ↗ - Oct 17, 2024 Premium (ad-free) $13.99 $15.99 ▲ +14%
Ad tier rises to $9.99
source: Disney+ page (archived) ↗ - Oct 12, 2023 Premium (ad-free) $10.99 $13.99 ▲ +27%
+$3 (27%); ad tier unchanged
source: Disney+ page (archived) ↗ - Dec 8, 2022 Premium (ad-free) $7.99 $10.99 ▲ +38%
Ad-free jumps 38%; new ad tier takes the old $7.99 price
source: Disney+ page (archived) ↗ - Mar 26, 2021 Premium (ad-free) $6.99 $7.99 ▲ +14%
First increase, +$1
source: Disney+ page (archived) ↗ - Nov 12, 2019 Premium (ad-free) $6.99 Launch
Launch day: $6.99/mo or $69.99/yr
source: Disney+ launch page (archived) ↗
Current plans (2026)
| Plan | Price | Notes |
|---|---|---|
| Disney+ Basic (ads) | $11.99/mo | With ads |
| Disney+ Premium | $18.99/mo | Ad-free, 4K |
| Duo Basic (w/ Hulu) | $12.99/mo | Disney+ & Hulu, ads |
US list prices. Check the official pricing page for regional pricing and promos.
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Frequently asked questions
Has Disney+ ever raised its prices?
Yes — Disney+ has raised prices 5 times. The most recent increase was on Oct 21, 2025, when Premium (ad-free) went from $15.99 to $18.99.
How much does Disney+ cost in 2026?
Disney+ Basic (ads) costs $11.99/mo; Disney+ Premium costs $18.99/mo; Duo Basic (w/ Hulu) costs $12.99/mo.
What did Disney+ cost when it launched?
The Premium (ad-free) plan launched at $6.99/mo in Nov 2019. Today it costs $18.99 — a 172% increase.
When was the last Disney+ price increase?
Oct 21, 2025. Fourth October hike in a row; ad tier to $11.99