Streaming · pricing dossier
Netflix
Every price change since Nov 2010 — dated, sourced, archived.
The pricing story
Netflix is the most-hiked subscription in America. Its ad-free Standard plan has nearly doubled since 2019 — from $10.99 to $19.99 — across five separate increases, while Premium crossed the symbolic $25 line in 2026. Netflix's playbook is consistent: raise prices roughly every 12–24 months, justify it with content spend (a planned $20B in 2026), and push price-sensitive users toward the ad-supported tier, which itself has crept from $6.99 at launch to $8.99. The password-sharing crackdown of 2023 added an effective hike for many households via paid 'extra member' slots, which also rose in 2026.
Every change on record
11 entries- Mar 26, 2026 Standard $17.99 $19.99 ▲ +11%
Ads tier to $8.99, Premium to $26.99; content budget cited at $20B
source: CNBC ↗ - Jan 21, 2025 Standard $15.49 $17.99 ▲ +16%
All plans rise: ads tier to $7.99, Premium to $24.99
source: NBC News ↗ - Oct 18, 2023 Premium $19.99 $22.99 ▲ +15%
Premium +$3; retired Basic plan rises to $11.99
source: Netflix Q3 2023 letter (archived) ↗ - Nov 3, 2022 Standard with ads $6.99 New plan
Ad-supported tier launches at $6.99
source: Netflix newsroom ↗ - Jan 14, 2022 Standard $13.99 $15.49 ▲ +11%
Premium to $19.99, Basic to $9.99
source: Netflix pricing page (archived) ↗ - Oct 29, 2020 Standard $12.99 $13.99 ▲ +8%
Premium rises to $17.99
source: Netflix pricing page (archived) ↗ - Jan 15, 2019 Standard $10.99 $12.99 ▲ +18%
Largest hike to date (13–18% across all plans)
source: Netflix pricing page (archived) ↗ - Oct 5, 2017 Standard $9.99 $10.99 ▲ +10%
Premium also rises $2 to $13.99
source: Netflix pricing page (archived) ↗ - Oct 8, 2015 Standard $8.99 $9.99 ▲ +11%
Standard rises to $9.99
source: Netflix pricing page (archived) ↗ - May 9, 2014 Standard $7.99 $8.99 ▲ +13%
First streaming price increase; existing members grandfathered for two years
source: Netflix pricing page (archived) ↗ - Nov 1, 2010 Standard $7.99 Launch
Streaming-only plan debuts at $7.99
source: Netflix pricing page (archived) ↗
Current plans (2026)
| Plan | Price | Notes |
|---|---|---|
| Standard with ads | $8.99/mo | 1080p, 2 streams, ads |
| Standard | $19.99/mo | 1080p, 2 streams, ad-free |
| Premium | $26.99/mo | 4K HDR, 4 streams |
US list prices. Check the official pricing page for regional pricing and promos.
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Frequently asked questions
Has Netflix ever raised its prices?
Yes — Netflix has raised prices 9 times. The most recent increase was on Mar 26, 2026, when Standard went from $17.99 to $19.99.
How much does Netflix cost in 2026?
Standard with ads costs $8.99/mo; Standard costs $19.99/mo; Premium costs $26.99/mo.
What did Netflix cost when it launched?
The Standard plan launched at $7.99/mo in Nov 2010. Today it costs $19.99 — a 150% increase.
When was the last Netflix price increase?
Mar 26, 2026. Ads tier to $8.99, Premium to $26.99; content budget cited at $20B