Streaming · pricing dossier
Hulu
Every price change since Nov 2010 — dated, sourced, archived.
The pricing story
Hulu runs a two-track pricing story. The ad-supported plan spent years as streaming's bargain — Hulu even cut it from $7.99 to $5.99 in 2018 — but since 2022 it has doubled to $11.99, with October hikes arriving alongside parent Disney's annual repricing. The ad-free plan climbed from $11.99 to $18.99 between 2019 and 2024, though it was notably spared in the October 2025 round. With Hulu content merging into Disney+ and the standalone app's long-term future unclear, the safest assumption is that standalone Hulu pricing keeps ratcheting until the merge completes.
Every change on record
7 entries- Oct 21, 2025 Hulu (with ads) $9.99 $11.99 ▲ +20%
+$2; ad-free tier spared this round
source: Variety ↗ - Oct 17, 2024 Hulu (with ads) $7.99 $9.99 ▲ +25%
+25%; ad-free to $18.99
source: Hulu page (archived) ↗ - Oct 12, 2023 Hulu (with ads) Change
Ad tier held; ad-free jumps $3 to $17.99
source: Hulu page (archived) ↗ - Oct 8, 2021 Hulu (with ads) $5.99 $6.99 ▲ +17%
Ad-free rises to $12.99
source: Hulu page (archived) ↗ - Feb 26, 2018 Hulu (with ads) $7.99 $5.99 ▼ -25%
Rare price CUT to undercut Netflix's hike
source: Hulu page (archived) ↗ - Nov 17, 2010 Hulu (with ads) $7.99 Launch
Hulu Plus launches at $7.99
source: Hulu page (archived) ↗
Current plans (2026)
| Plan | Price | Notes |
|---|---|---|
| Hulu (with ads) | $11.99/mo | With ads |
| Hulu (no ads) | $18.99/mo | Ad-free |
| Hulu + Live TV | $82.99/mo | Live TV, ads |
US list prices. Check the official pricing page for regional pricing and promos.
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Frequently asked questions
Has Hulu ever raised its prices?
Yes — Hulu has raised prices 4 times. The most recent increase was on Oct 21, 2025, when Hulu (with ads) went from $9.99 to $11.99.
How much does Hulu cost in 2026?
Hulu (with ads) costs $11.99/mo; Hulu (no ads) costs $18.99/mo; Hulu + Live TV costs $82.99/mo.
What did Hulu cost when it launched?
The Hulu (with ads) plan launched at $7.99/mo in Nov 2010. Today it costs $11.99 — a 50% increase.
When was the last Hulu price increase?
Oct 21, 2025. +$2; ad-free tier spared this round