Productivity · pricing dossier
Evernote
Every price change since Jun 2016 — dated, sourced, archived.
The pricing story
Evernote is the cautionary tale of this entire archive. After Bending Spoons acquired it in early 2023, Personal jumped from $7.99 to $14.99 a month — an 87% hike — and in December 2023 the free plan was gutted to just 50 notes, effectively ending Evernote as a free product. It's the aggressive private-equity playbook executed in plain sight: buy a beloved product with millions of locked-in users, double the price, shrink the free tier, and harvest the users whose decade of notes makes leaving painful. Migration-guide searches for Evernote alternatives spiked accordingly and never came back down.
Every change on record
3 entries- Dec 4, 2023 Free Change
Free plan cut to 50 notes / 1 notebook — a price hike by other means
source: Evernote plans (archived) ↗ - Jun 29, 2023 Personal (monthly) $7.99 $14.99 ▲ +88%
+87% months after Bending Spoons acquisition
source: Evernote pricing (archived) ↗ - Jun 23, 2016 Personal (monthly) $4.99 $7.99 ▲ +60%
Premium rises +60%; free tier limited to 2 devices
source: Evernote pricing (archived) ↗
Current plans (2026)
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 50 notes, 1 notebook |
| Personal | $14.99/mo | $129.99/yr annual |
| Professional | $17.99/mo |
US list prices. Check the official pricing page for regional pricing and promos.
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Frequently asked questions
Has Evernote ever raised its prices?
Yes — Evernote has raised prices 2 times. The most recent increase was on Jun 29, 2023, when Personal (monthly) went from $7.99 to $14.99.
How much does Evernote cost in 2026?
Personal costs $14.99/mo; Professional costs $17.99/mo.
What did Evernote cost when it launched?
The Personal (monthly) plan launched at $7.99/mo in Jun 2016. Today it costs $14.99 — a 88% increase.
When was the last Evernote price increase?
Jun 29, 2023. +87% months after Bending Spoons acquisition